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30 Day Campaign Results
Real Estate Seller Leads Case Study
Taboola Ads Screenshot
Traffic Source: Taboola Ads
Taboola has the largest network of trusted news sites with over 500M daily users worldwide. The platform features advanced targeting options like location, traffic source, device, operating system, time of day and day of the week.
In addition once conversion tracking completes the learning phase, ads are automatically presented to the best audience possible, using their advanced machine learning algorithms.
Ad Sets
Ad images featuring ladies faces perform better than those without - your local news stand is a good example, notice how many ladies faces appear on the covers, for example.
We created 5 different images to test with 3 headlines each until we found a winner to scale.
Headlines should always callout to the target audience and include a benefit or some level of intrigue in them.
Starting a headline with "How" or "How To" is the first step in finding a winning ad set in our experience.
Pro Tips:
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A/B Test 5 headlines with one image
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Select the winning headline, test with 5 images
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Select the winner, test with B&W image
Advertorial
The advertorial uses a combination of the AIDA copywriting strategy and Dan Kennedys famous letters.
We set the scene in the opening paragraph, then create a problem for the reader, agitate the problem and finally provide a solution of what a better way or method looks like, and why it is more beneficial than "traditional methods".
In this example the client is a local area expert with more than 15 years experience, and we position this knowledge to generate a faster sale at a higher value, starting with a free home evaluation.
This advertorial converted at 21.27% over the course of the campaign, with conversion tracking by Unbounce.
Pro Tips:
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The CTA buttons should be your target areas
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Use Unbounce or similar to track CTA conversions
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A/B test advertorials until you achieve 20%+ CTR
Lead Capture
Lead qualification and data segmentation was achieved through using the Heyflow lead capture platform, allowing us to create a multi-step experience that converted traffic to leads at 21.08%.
Any visitor who did not qualify under the clients requirements was disqualified and not able to complete the application form.
This ensures that only high value sales-ready leads are delivered, resulting in 18% goal conversion rates.
Goal: Free home evaluation
Lead Delivery
Sales-ready leads were delivered instantly via a Webhook API integration with the clients system, a copy sent to an email account, and a copy sent to Google Sheets for future re-marketing efforts.
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